About US

Brand New Me Tribe™

Brand New Me Tribe™ is a digital ecosystem hub created to help individuals heal from within, grow into purpose, and thrive in life, leadership, and legacy. Founded by Transformation Strategist and CEO, Coach Lateka S. Carter, this vibrant co-ed community offers resources, coaching, and faith-fueled support for those ready to break cycles, rebuild identity, and rise into the next version of themselves.

At the core of Brand New Me Tribe is a commitment to holistic transformation — emotionally, spiritually, and professionally. Whether you’re starting your healing journey, seeking mentorship, or expanding your leadership, this space was created with you in mind.

🌿 What’s Inside the Tribe:

• Brand New Me Healing Journey Course – A 12-week guided healing experience for men and women ready to break emotional strongholds and reclaim their voice, power, and peace.

• F.I.T. Life Academy – A co-ed coaching platform offering personal and professional development through programs like WRUL (Women Rise Up & Live™) and BOSS (Brothers Overcoming Struggle Successfully™).

• Kingdom Legacy Leaders™ Program – A mentorship and leadership initiative designed to cultivate faith-filled, purpose-driven leaders in both ministry and marketplace.

• The Tribe Vault™ – A premium, members-only digital resource center offering exclusive access to healing tools, business support, downloadable content, and transformative community experiences.

Whether you're looking to heal privately, grow alongside others, or partner to expand the vision — Brand New Me Tribe™ is your next right step.

“You’re not broken. You’re becoming.”

My Story –

The Becoming of Lateka S. Carter

I didn’t just wake up one day as a pastor, speaker, or entrepreneur with a purpose.
I was broken first.

There was a time when life had its foot on my neck — depression, dysfunction, financial struggle, feeling invisible, and like my voice didn’t matter. I felt like I was drowning in pain with no way out. The weight of it all made me believe that life just wasn’t worth it anymore.

I had moments when I wanted to give up. Really give up.
But somewhere in the darkness, I cried out to God — and He answered.
Not with instant perfection, but with a process. A healing. A total transformation.

That process didn’t just save my life — it birthed my purpose.

Today, I’m a healed woman, a mentor, a pastor, a builder of people and legacy. I walk boldly in the calling to help others reclaim their lives, break generational cycles, and become the brand-new version of themselves they were created to be. I’ve created courses, led conferences, mentored youth and adults, and poured into communities across Virginia, North Carolina, Georgia, and beyond — not just to inspire, but to activate change.

I don’t just speak transformation. I live it. And I help others do the same.

“It matters to me that people feel much better when they leave my presence than when they arrived.”

If you’re ready to heal, to grow, and to thrive — you don’t have to do it alone.
You have a tribe now.

-Coach Lateka 💚